The Brand


conscious, chic & cosmopolitan



Zamzam Zalila arosed out of the conviction that fashion should be more than a perishable product. For this reason our heartfelt wish is to focus on real values that should be expressed and lived through our clothing line. We would like to enable women to dress modest & self-confident at the same time. Therefore, our designs are a fusion of alleged contradictions, such as sophisticated vs. simple, timeless vs. modern, elegant vs. casual. We try to build bridges and we find our inspiration all over the world to achieve looks for todays's cosmopolitan women embracing modest fashion and looking for that certain thing.


Keep you heels, head and standards high.“

Coco Chanel


Through the finest selection when it comes to fabrics, colours or prints we ensure to live up to the expectations our brand stands for.The purpose is to make fashion that meets the high requirements in terms of quality & ethics to move away from fast fashion that only lasts one season. According to our beliefs, behind every step which includes the design, the sourcing, the production, the distribution, the marketing and the after-sales there is the pure intention to leave a positve impact in this world.

Empowerment is hereby the key to liberate from an imposed mindset how to live one's life. This is why we enourage to stand up for oneself. As a consequence we try to embed various social projects in the corporate governance to share the benefits with the ummah.



The Founder


Awa S. was born in Germany by a German mother and a French father with Guinean origin. After school she studied in Paris and Liverpool. With her multicultural background and her experience in different countries she is looking for the things that unite instead of divide. This approach is also reflected in her designs, that have various influences from French lace to West African prints or Nordic simplicity.






As a working mom of three in a non-Muslim country she tries to overcome stereotyped thinking especially how Hijab women are perceived in the Western society. Her aim is not to change the „rules“ to please society, but to give fellow sisters the self-confidence to be the way they want and to feel good about it. In 2016, she founded therefore Zamzam Zalila and launched her debut colletion at the Modest Fashion Week in Istanbul.






May 2016  Modest Fashion Week in Istanbul/Turkey
August 2016   International Modest Fashion & Design Festival in Toronto/Canada
October 2016 Islamic Lifestyle and Fashion Show Zurich/Switzerland
  International Islamic Fair Jakarta/Indonesia